I spearheaded a successful initiative to elevate the UX team’s impact across symplr, empowering teams to harness our designers, researchers, and design toolkit as strategic assets that directly aligned with and advanced the organization’s most critical goals.
The outcomes
At symplr, I successfully evangelized UX across the organization, leading to several key outcomes:
Increased Collaboration: UX Designers became an integral part of cross-functional teams, fostering stronger collaboration with product, engineering, and leadership, which resulted in more cohesive and aligned product strategies.
Stronger User-Centered Culture: The organization began prioritizing user needs and experiences at every stage of product development, leading to more intuitive and customer-friendly products.
Higher Investment in Design: As the value of design was recognized, symplr invested more in supporting design initiatives, strengthening the design team’s impact.
Improved Business Outcomes: With design aligned to business goals, products better met user expectations and drove key performance metrics, such as engagement, retention, and revenue growth.
Greater Advocacy for Design: Senior leadership and other departments saw design as a critical part of decision-making, leading to stronger support for design initiatives and expanding its influence throughout the company.
Faster Decision-Making: Design’s early involvement in planning and strategy discussions ensured user experience considerations were embedded in product roadmaps, avoiding costly revisions and misaligned features.
By embedding design deeply into symplr’s DNA, I helped drive both product success and a culture moving towards user-centered innovation.
Below are a few of the evangelization events that I planned and hosted.
Foundation to Finish was a Lunch & Learn to educate the organization on the roles in UX and their value to the company and our customers.
A Lunch & Learn for the organization where my designers shared case studies on how their work and toolkit relieves tension when making customer-centric decisions in a low-resource environment.
This webinar was to deepen Product and Design's understanding of AI frameworks, legal, and inclusivity considerations.
This Lunch & Learn was to educate the organization on our lean methodology to ensure we are designing and building the right thing.
This Lunch & Learn session highlighted the critical role of Information Architecture in aligning our products with customers' mental models and navigation expectations, ensuring a seamless and intuitive user experience.